Savoir-flair to better know-how to please: this is the new motto of brands who wish to make an impression and delight their customers. In the era of visual and audio overconsumption, an invisible but extremely effective asset is essential: the olfactory. A true sensory signature, perfume transforms a simple visit to the store into a memorable experience, a memory engraved in the unconscious.
The invisible power of olfactory marketing and perfume
Smell, this mysterious and underestimated sense, nevertheless has an incredible evocative power. According to a Rockefeller University study, we remember 35% of what we feel compared to only 5% of what we see and 2% of what we hear. It is a valuable weapon for brands, which can strengthen their image and build customer loyalty without saying a word. As Patrick Süskind wrote in Le Parfum: “He who masters odors, masters the hearts of men.” What if retail took full ownership of this truth to rethink its customer experience?
A sensory immersion that makes all the difference
More and more brands have understood this: diffusing a signature fragrance in a point of sale means creating a unique atmosphere, awakening emotions and strengthening attachment to a brand. From luxury hotels to concept stores and department stores, everyone seeks to capture attention in ways other than seductive visuals or punchy slogans. But a ambient fragrance should not be chosen at random. At Eco.French.Lab, an expert in olfactory marketing, we work to create olfactory identities in perfect harmony with the world of brands. A perfume can be reassuring, energizing, or even captivating. The main thing is that it tells a story and arouses lasting emotion.
Extending your olfactory imprint: the winning strategy for customer experience
If olfactory diffusion in stores is a first step, extending it beyond the point of sale is a powerful strategic lever. How ? By developing ranges of derived scented products: candles, textile mists, home fragrances, soaps, etc. These objects become true ambassadors, carrying the sensory identity of a brand into the privacy of homes. At Eco.French.Lab, we create these tailor-made scented lines, combining innovation and naturalness. The objective is simple: prolong the sensory experience, build customer loyalty and offer a tangible olfactory memory.
The retail of tomorrow: a multisensory immersion
With the rise of e-commerce, physical stores must be more inventive to remain attractive. Focusing on a multisensory customer experience, particularly olfactory, is an intelligent strategic choice. As Diane Ackerman said: “Nothing stirs a memory like a smell.” Tomorrow, stores will no longer be simple places of purchase, but spaces of emotional and sensory resonance. Offering a strong olfactory signature creates a bond, attachment and makes you want to come back.
Savoir-flair, it's savoir-plaire
In a world where everything is becoming digital, the physical customer experience must be re-enchanted. Olfactory marketing stands out as the differentiating element for retail in search of renewal. At Eco.French.Lab, we support brands in this olfactory revolution, by offering them tailor-made solutions so that each visit to the store becomes an unforgettable customer experience and a memorable signature. Because in the end, savoir-plaire is definitely savoir-flair
Anne-Marie Spencer
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