Scent marketing is a trend that continues to grow, and in 2025, it will become a real lever for brands, hotels, and businesses looking to stand out and offer memorable experiences to their customers. Increasingly in demand, these entities understand the importance of smell in creating a unique atmosphere. But how? By opting for personalized fragrances and tailor-made olfactory experiences, which make a real difference in consumer engagement. And this is where Eco.French.Lab comes in, by offering innovative solutions to support this evolution.
Perfume personalization: A key tool for brands
Major brands have understood the impact of sensory experiences on their relationship with their customers. For example, Jo Malone integrated perfume personalization workshops early on, allowing each customer to create their own signature scent. It’s a brilliant idea that brings out customers’ creativity while strengthening their connection with the brand. An approach that many big brands are taking to create authentic and distinct experiences. Bergamotte, a floral brand, goes even further by allowing its customers to choose tailor-made perfumes to accompany its bouquets. This creates an experience where the scents of the product complement and enrich the emotion of the gesture of offering flowers. Caravane, for its part, offers tailor-made collections of candles and perfumes for its clients, with an emphasis on personalized scents that fit perfectly into the ambiance of their spaces.
At Eco.French.Lab, we align with this trend. We are committed to working hand in hand with our partners to develop tailor-made olfactory solutions that correspond to the very essence of their brand. Whether it is Lulli, which creates high-end scented candles, or other projects, we use all our know-how to concoct perfumes that are much more than just scents. These are real signatures which carry the identity of each company.
“Olfaction is the sense that most deeply marks the memory. Creating unique scents for each space means offering an experience that will remain engraved in the minds of customers.”
The Hospitality Industry: Creating a unique atmosphere
Luxury hotels have perfectly understood the importance of an olfactory signature. Take Le Meurice, for example, which diffuses an exclusive fragrance in its rooms and public spaces to create an unforgettable experience. Likewise, The Ritz Paris offers a unique scented ambiance throughout the hotel, with scents that evoke luxury and comfort. Hotels are often looking for that little sensory extra that transforms a stay into a memorable experience. This is where personalized scent marketing comes into play. By offering unique scents adapted to the atmosphere of the establishment, they succeed in seducing visitors on another level. And if a scent can evoke memories or emotions, why not use it to create an atmosphere that perfectly accompanies the hotel's identity?
At Eco.French.Lab, we are fortunate to work with many hotels and establishments that seek to offer unique olfactory atmospheres. We know that a fragrance can transform a simple reception hall into a warm place, or bring a touch of elegance to a luxury bedroom. Our expertise allows us to support these hotels in the creation of tailor-made fragrances, so that each guest feels at home, but in an unforgettable setting.
And as Christian Dior says, “Perfume is the invisible accessory that enhances the personality of a place.”
Restaurants: Olfaction at the service of the culinary experience
More and more high-end restaurants are integrating olfaction into their differentiation strategy. Take Le Bernardin in New York, for example, where marine scents are subtly diffused to reinforce the fresh and natural aspect of the sea. It's an experience where the scent invites itself onto the plate even before the customer enters. 'become aware of it. At L'Arpège, the atmosphere is also marked by delicate scents which enrich the gastronomic experience. For our part, we have had the pleasure of collaborating with restaurants and hotels to develop olfactory signatures that complement the ambiance of these places. Our know-how in professional fragrance diffusion allows us to create complete sensory universes. Our adapted diffusion devices ensure that the fragrances integrate harmoniously into the atmosphere of the restaurant, reinforcing the overall experience.
"Perfume is a promise. It must evoke what we expect to experience, and offer a taste of what awaits us." Jean-Claude Ellena
Eco.French.Lab: At the heart of tailor-made olfaction and olfactory marketing
At Eco.French.Lab, we put all our expertise at the service of creating tailor-made perfumes for brands, hotels and restaurants. We work with companies to offer them unique olfactory solutions, which reinforce the identity of their spaces or products. We also have the pleasure of collaborating with luxury hotels and starred restaurants to create distinctive olfactory ambiances. Thanks to our professional scent diffusion solutions, we allow companies to personalize each sensory experience to make an impact.
In 2025, olfactory marketing is more than a trend: it is a real strategy to differentiate yourself and capture the imagination of consumers. Personalized fragrances and bespoke olfactory experiences continue to grow, and with Eco.French.Lab, we are proud to play a key role in this evolution. “Every space has a story to tell. Perfume is one of the most powerful ways to bring it to life.”
Anne-Marie Spencer
Read the article in French : post/le-marketing-olfactif-en-2025
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