Summer is just around the corner, and with it, the long-awaited vacation season. For hotels, it is an opportunity to create an unforgettable experience for their guests, not only through impeccable service and comfortable facilities, but also through a carefully crafted olfactory ambiance.
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Scent marketing plays an increasingly important role in the hospitality industry. Indeed, smells have a powerful power over our emotions and our memories. A well-chosen fragrance can create a relaxing and welcoming atmosphere, improve customers' moods and even encourage them to spend more money.
So, what are the favorite scented ambiances of hotels in summer?
Freshness and Vitality
Citrus notes, such as lime, grapefruit or bergamot, evoke freshness and vitality, perfect for hot summer days. These fragrances can be diffused in reception halls, restaurants and poolside bars. For example, a hotel on the Mediterranean uses a combination of lime and bergamot to evoke a feeling of freshness as guests enter.
Exotic Vacations
Exotic notes, such as coconut, ylang-ylang or vanilla, transport customers to distant destinations and invite them to escape. These fragrances are particularly popular in spas and wellness centers. Imagine a tropical resort using coconut and frangipani fragrances in its bungalows and spas to immerse guests in a heavenly vacation ambiance.
Nature and Well-being
Notes of nature, such as sandalwood, lavandin or mint, provide a feeling of calm and well-being. These fragrances are ideal for bedrooms and relaxation areas. A hotel located in the countryside could use notes of lavender and cedarwood in its rooms to provide a relaxing experience in harmony with the surrounding nature.
Gourmet
Gourmet notes, such as vanilla, chocolate or cinnamon, stimulate the appetite and create a friendly atmosphere. These fragrances can be diffused in restaurants and cafes. An establishment in the mountains, for example, could diffuse the scents of hot chocolate and cinnamon in its café to create a warm and welcoming atmosphere, reminiscent of moments of conviviality around a fireplace.
Scent Diffusion
In addition to choosing the right fragrance, it is also important to diffuse the fragrance adequately. There are different types of professional diffusers, which allow you to control the intensity and duration of fragrance diffusion. It is important to choose a diffuser adapted to the size of the space and the type of fragrance used.
"We have integrated a bespoke fragrance into our entrance hall and customer feedback has been extremely positive. They enjoy the warm welcome and relaxing atmosphere that the scent creates. It really strengthened our brand image." - General Manager of a luxury hotel.
Tips for a Fragrant Ambiance and successful hotel olfactory marketing
Choose a fragrance that matches your brand identity.
Diffuse fragrance subtly and evenly.
Vary the fragrances according to the seasons and occasions.
Ask your customers for their opinions on the fragrances they like.
By following these tips, you can create a unique and memorable scent that will help make your hotel a place guests want to return to.
Creation of Custom Perfume
In addition to using pre-existing fragrances, you can also create a bespoke scent for your hotel. This will allow you to create a unique fragrance that perfectly reflects your brand identity and the atmosphere you want to create. Many professional perfumers specialize in creating hotel fragrances. They can work with you to understand your needs and create a fragrance that meets your expectations.
Professional Perfume Diffusion
To diffuse your perfume optimally, it is important to opt for hotel olfactory marketing and use professional diffusers. These diffusers allow you to control the intensity and duration of fragrance diffusion, and guarantee uniform diffusion throughout the space.
Types of Diffusers
Nebulisation diffusers: These diffusers spray the perfume into fine droplets, which allows for homogeneous and long-lasting diffusion.
Diffusers by capillarity: These diffusers diffuse the perfume by natural evaporation, which allows a soft and subtle diffusion.
Dry micro-bead diffusers: These diffusers diffuse perfume using beads impregnated with perfume.
The choice of diffuser type depends on the size of the space, the type of fragrance used and the budget.
"After diffusing an exotic fragrance in our spa, our customers have often told us about their feeling of escape and total relaxation. This has certainly improved their experience and built customer loyalty." - Marketing manager of a resort.
Scent marketing is a great tool for designing a distinct and unforgettable customer experience.
By choosing the right fragrance and diffusing it correctly, you can create a scented ambiance that matches your brand identity and will help make your hotel a place where guests will want to return. To find out more about creating custom perfumes and professional diffusers, do not hesitate to consult our scent marketing experts.
Anne-Marie Spencer
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