Sensory Marketing

USE THE 5 SENSES & ENHANCE THE EXPERIENCE

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Customer Experience and Loyalty

VIEW

Visual information represents 90% of the information transmitted to our brain.

TASTE

Taste memory is often strongly linked to olfactory memory due to their physical and functional connection.

THE SMELL

Smell is the sense most linked to our emotional memory.

People can remember smells with 65% accuracy after a year.

HEARING

People retain about 20% of what they hear directly.

TOUCH

Consumers are willing to pay up to 5% more for products that provide a pleasant tactile experience.

Mastering Sensory Marketing
Innovative strategies for an olfactory impact

Can the captivating fragrance of a perfume influence our purchasing decision? Does the soft murmur of a melody in store tempt us to stay longer? The world of sensory marketing explores these questions by diving into the world of the five senses to optimize the customer experience and encourage purchases in a subtle but powerful way.

Olfactory, a direct emotional channel

With the ability to revive buried memories and generate raw emotions, smell is undoubtedly one of the most powerful channels to reach the consumer's mind. This direct bridge between sensation and emotion is fertile territory for brands and businesses. Whether it's the smell of leather in a new car or the sweet scent of a pastry, olfactory stimuli trigger an emotional and memory response that helps forge a lasting connection with consumers.

The Art of the olfactory signature

Many prestige brands have adopted the scent signature technique, creating a distinctive smell that becomes intrinsically linked to their identity. Imagine walking into a hotel and being greeted by a deliciously pleasant and instantly recognizable scent. This fragrance becomes an invisible ambassador of the brand, anchoring your experience in an olfactory memory which will be reactivated with each similar scent.

Sensory marketing can increase brand recognition by up to

70%