Our olfactory blog

Luxury is no longer bought, it is felt: olfactory marketing in the era of demanding young consumers

For a long time, luxury was synonymous with rarity, possession, and status. Today, the rules of the game have changed. For younger...

Olfactory marketing: what if we wrapped ourselves in the smell of snow? Read the article in French : post/odeur-de-la-neige...

Jaeger-LeCoultre : Mocktails parfumés! Un formidable moyen de retranscrire l'ADN d'une maison en expérience parfumée et gastronomique